Zee you zoon

So Micro$oft is coming out with something called Zune to rival Apple’s iPod.

My question is this: how do you pronounce it? I mean, sure, the first instinct is to say “zoon“.

But how do we know for sure? Look at the iPod. Just lookin’ at that word, with the little ‘i’ and all, you just KNOW, in your heart of hearts, that it’s called “eye pawd“.

But Zune?

What if I decide to call it Zoon-ay?
Or Zewn?
Or Zun-nee?

Is there a shrink in the house? I fear I’ve lost my mind.